Step 01
Find the Signal
FRACTIONAL CHIEF GROWTH OFFICER
FOR SERVICE BUSINESSES
More Clients. More Revenue.
One Move.
No new hires, agencies, or guessing. I'll name your one growth move, prove it with your own data, and turn growth into a clear play that you and your team can execute.
30 minutes. No pitch. We figure out if there's a move worth making.
WHAT WE DO
Two Roads
Get More Clients
Captivate
Capture
Cultivate
Close
Getting more clients means guiding the right buyers from first impression to signed deal in one connected play. You grab their attention, turn interest into conversations, build trust, and make it easy to say yes.
Keep More Clients
Create Champions
Keeping more clients means turning them into champions — loyal buyers who stay longer and spend more. You consistently deliver a better experience, deepen the relationship, and make it natural for them to come back and refer others.
OUR PROCESS
Get and Keep more clients with One Move...
Step 02
Cut the Noise
Step 03
Design the Move
The result: a One Move playbook your existing team and agencies can run that closes more deals and keeps more of your best clients.
How to Get
More Clients
More Clients
Captivate: Get your ideal client's attention
Capture: Turn their interest into an opt-in
Cultivate: Build trust and guide them toward a decision
Close: Convert interest into a paying client
How to Keep
More Clients
The Formula
More Clients
Create Champions: Turn clients into loyal fans who buy high, stay and pay, and yell and tell others about how good you are.
Superior service
Exceptional experience
Connected community
Hasani X | The Chief of Story | Investor & Founder of COS
My name is X,
The Chief of Story
I've run 1,000+ campaigns to get clients, and trained 10,000+ leaders and their teams to keep them.
I've seen growth from just about every seat — and it taught me something most founders never get told:
Getting and keeping clients isn't about doing more. It's the opposite.
I've seen growth from just about every seat — and it taught me something most founders never get told:
Getting and keeping clients isn't about doing more. It's the opposite.
That's what I do. I'm a Fractional Growth Partner that helps busy service-business founders find the One Move that jump-starts growth — without adding headcount, agencies, or another 90-day plan.
FS
JK
JC
KD
PC
★★★★★ Trusted by
100s of service businesses
$100M+
Client Growth
1,000+
Strategic Campaigns
10,000+
Trained
Helping To Grow
100s of Businesses
With X's help, we improved conversion and retention, and more than tripled our business. He doesn't think outside the box — for him there is no box. He over-delivers and is definitely someone you want on your team or leading them.
Dr. Kyrin Dunston
Founder, True Balance MDFrom 34% to
84%
Conversion Rate
We shifted from a place to eat to a place to connect — in our marketing and in our culture. Hit #1 in the nation for sales growth and lowest turnover across the entire franchise.
Jay Kilmartin
Owner, Melting PotSales Growth
#1
Across National Franchise
We had a breakout year — made the Inc. 5000 and received national awards. There's something special about X's process. When you center your story in your marketing and culture, it has an immediate impact.
Frank Spencer III
Founder, Aztec ContractorsBreakout Year
Inc. 5000
+ Several National Awards
Frequently
Asked Questions
What do you actually do?
TLDR: I find the one thing holding your service business back from growth—and fix it.
I'm a Fractional Chief Growth Officer. Most founder-led service businesses have marketing on one side and delivery/ops on the other—but no one accountable for growth across both. That disconnect is where momentum gets lost, and it's the gap I fill.
Working with founders and their teams, I diagnose the real constraint on growth and pinpoint the highest-leverage move to make today—so the business attracts better clients and keeps them longer.
Who is this for?
One Move is for:
- Founder/CEO-led service businesses
- Between 10 and 300 employees
- Where the founder is still hands-on in marketing and sales, not delegating from a distance
- Already spending at least $20K/month on the staff and services to acquire clients.
If that's you, you're a fit. My CGO and ONE MOVE service is designed specifically for busy service business founders who want help aligning their team around high-leverage actions to get and keep more clients.
How is this different from a fractional CMO, an agency, or a consultant?
A CMO owns marketing. An agency runs what you hand them. A consultant hands you a plan, a bill, and a "good luck." None of them owns the space between getting clients and keeping them — and that space is usually where your next bit of growth is hiding. I own that whole system as your Chief Growth Officer, and I prove it with moves you can verify, not promises you have to wait on.
What does "One Move" actually mean?
Growth stalls when everyone is running ten things at once. Each cycle, I find the single highest-impact move on the get-clients or keep-clients side. I frame the move, build the project, and help you and your team execute it. Real, specific, this-week moves. Not a 47-item roadmap, and a bunch of theory.
Where do we start?
Start with the One Move Audit, before any commitment. The audit looks at your business across 18 signals using my ONE MOVE engine. It's trained to think like real buyers in your niche. You'll receive a detailed report that outlines gaps and 3 high-impact moves you can make today to improve attraction and conversion.
To start, fill out a 60-second form here. No meetings, no calls. Three moves you can make today — delivered in one business day.
If the audit is helpful, we can then talk about next steps.
What does it cost, and how long am I locked in?
We try to give you wins fast, then build toward bigger, compounding wins over 90 days.
What to expect:
-
Weeks 1–2: Quick wins from your One Move Audit (think low-hanging fruit for boosting attraction and conversion on the get-client side)
-
Weeks 2-4: First full cycle of customer interviews and internal input turned into focused changes in marketing and delivery.
-
Around 90 days: Clear read on whether One Move is driving 10X+ lift on investment as measured by attraction, conversion, and/or retention.
Cost depends on company size and the depth of our integration. But engagements follow a 90-day cycle. There is a startup retainer ranging from $3,000 to $30,000. After the 90-day startup period, the month-to-month retainer is roughly $1,000 to $5,000.
Our internal bar is simple: over time, you should be able to point to at least 10x that spend in added or protected revenue tied to specific One Move changes—not just “we feel clearer,” but numbers you can see on a dashboard and in your bank account.
Ready to Get & Keep More Clients?
You might be one move away from 3X conversion — or adding another zero to your revenue.
Let's find out. See if One Move can help. Book a 30 minute intro call.